Limited Problem Solving: If the ite

Limited Problem Solving: If the item being purchased is low value and frequently bought, it follows that the buyer will spend less time and effort and will have less involvement with the purchase.

Extended Problem Solving: An expensive high risk infrequent purchase will require a lot of detailed information and careful analysis before deciding which one to purchase.
7When using extended problem solving, we try to collect as much information as possible, both from our memory (internal search) and from outside sources such as Google (external search).
Internal Search: the process by which a consumer acquires information by accessing past experiences or knowledge stored in memory.
External Search: the search process whereby consumers seek and acquire information from external sources such as advertising, other people, or public resources.