Million Dollar HomepageTwenty-one-year-old Alex Tew was looking for ways to raise money for his university studies. In August 2005, he had what he called 'the perfect idea': 'simple, catchy and cheap'. He opened a one-page website, divided it into a million pixels (or dots), and sold the space as advertising. He sold his pixels for one dollar each, the minimum purchase being 100 pixels.Tew spent the money generated by the first sale on promoting his website, the 'Million Hollar Homepage'. After a couple of months of intense media coverage, he had sold about $400,000 worth of pixels.Because of its high traffic and low prices, his site was in great demand among companies that needed advertising space, including The Times newspaper and Yahoo. In late January 2006, the last pixels were sold, and Tew became a millionaire.Tew knows that this idea will only work once, but he says he has learnt a lot about business, and he is already working on his next venture.
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