Similarly, those managers who view pricing as essentially a marketing-related task make the case for the utilization of a variety of pricing approaches depending upon the goals of management. These approaches include skim pricing, penetration pricing, neutral pricing and cost-oriented pricing, demand-oriented pricing, and competitive pricing. Despite the cases that can be made for accounting andmarketing-related pricing approaches, in nearly all cases they recommend the use of fixed pricing
đang được dịch, vui lòng đợi..
