To this end, a key implication is that the operations-levelemployees challenged with driving integration, not just supplychain managers, must become involved in the collaborativeefforts to create connectivity with supply chain members fromadoption to launch, and on through to integration. While bothintegration and collaboration demonstrated statistically significantrelationships with perceived performance and logistics servicecapability in this study, neither operant resource is as stronglyrelated with the outcomes as is their interaction. The underlyingpremise is important; firms seeking to build technological bridgesbetween supply chain members, whether internal or external,must at the same time focus on the firm’s operational integrationwith those cooperating firms. The employees chiefly concernedwith administrating the integration between supply chain members’operations must therefore be aware of external units’ strategicmissions, directions, and activities, to prevent technologicalmisalignment. Thus, a form of collaborative planning akin to thatoften seen in firms’ CPFR or other collaborative efforts wouldalso be well-suited to the deployment of supply chain technology,wherein joint information sharing, goal sharing, and planningdrive the technology project through to fruition. Such meetingsshould become a monthly calendar item for firms seeking to unifytheir supply chain operations through technological connections.
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