Personal selling can significantly increase the likelihood of purchase and theamount spent by customers at the point of purchase. Reservations staff athotels and car rental desks have a great opportunity to up-sell (sell upgradedaccommodations or cars), and staff in restaurants and travel agencies canhave a major influence on the purchase decision of the customer. Increasedsales are a result of the proper training of service and reservations staff inpersonal selling techniques.
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