Sam Walton tạo văn hóa của WalmartWalmart, headquartered in Bentonville, Arkansas, is the largest retailer in the world. In 2009, it sold more than $700 billion worth of products. A large part of Walmart's success is due to the nature of the culture that its founder, the late Sam Walton, established for the company. Walton wanted all his managers and workers to take a hands-on approach to their jobs and be totally committed to Walmart's main goal, which he defined as total customer satisfaction. To motivate his employees Walton created a culture that gave all employees, called associates" continuous feedback about their perfor mance and the company's performance To involve his associates in the business and encourage them to develop work focusmd on providing quality customer service, Walton established strong values and norms for his company. One of the norms associates are expected to follow is the 10-foot This norm. encourages associates in Walton's words, to "promise that whenever you come within 10 feet of a customer, you will look him in the eye, greet him, and ask him if you can help him." The "sundown rule" states that employees should strive to answer customer requests by sundown of the day they are made. The Walmart cheer ("Give me a W, give me an A," and so on) is used in all its stores The strong customer-oriente values that Walton created are exemplified in the stories Walmart mem- bers tell one another about associates concern for customers. They include stories like the one about Sheila, who risked her own safety when she jumped in front of a car to prevent a little boy from being struck; about Phyllis, who administered CPR to a customer who had suffered heart attack in her store; and about Annette, who gave up the Power Ranger she had on layaway for her own son to fulfill the birthday wish of a customer's son. The strong Walmart culture helps to control and motivate employees to achieve the strin- gent output and financial targets the company sets for itself. A notable way Walmart builds its culture is through its annual stockholders' meeting, its extravagant cer emony celebrating the company's success. Every year Walmart flies thousands of its highest performers to its annual meeting its corporate headquarters in Arkansas for a show featuring famous singers, rock bands, and comedians
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