Many corporations are beginning to see that demonstrating a sense of social responsibility is good for business, and they know that consumer awareness can affect their profit margins. This is why British retailer Marks & Spencer has begun to sell Fairtrade clothes from India, why Ben and Jerry's ice cream <br>30 <br>now comes in Fairtrade Vanilla, and why Nestlé has launched Nestlé Nescafé Partners Blend, clearly marked with the Fairtrade logo.
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