According to Swedish law, it is essentially illegal to organise gaming for monetary gain for the general public. To restrain illegal gaming, the State has granted exemptions for a number of gaming companies, for reasons of social consideration, whose operations are strictly controlled through.AB Svenska Spel was founded in 1997, is the wholly state- owned company and is the largest gaming operator in Sweden with a net market share of 48 percent with lottery, betting, casino, slots and poker provisions and services for both online and land based gaming. A decision by the Supreme Court established that a licence for arranging gaming on VLTs would essentially be granted solely to Svenska Spel. The decision made clear that only Svenska Spel VOLTs are to be available on the market.Svenska Spel continues to lose market shares in a growing online gaming market, where gaming over the internet and, particularly mobile devices is increasing.Svenska Spel is to arrange gaming and lotteries on licence from Government and to meet consumer interest in having a reliable alternative to illegal gaming operations. Social welfare is to be prioritized in the development of gaming forms and throughout the business as a whole. The risk of fraud and illegal gaming is also to be taken into consideration, security in gaming management maximized. Regulators must be able to provide efficient and independent control.Svenska Spel is to maintain a responsible positioning in its marketing which reflects social engagement and prevents it being perceived as overly assertive. To sum up, it could be said that Svenska Spel was made to restrain illegal gaming.
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