Without the support of their parents, the Fenocchios started from scratch, buying land, tractors, and other equipment on their own. They sold their grapes to other wineries until they were able to save enough to afford producing their own wines. By 2001, they had scraped together enough cash to rent a two-room garage from a friend. There, they produced their first vintage—1,349 bottles of Barbaresco. Lacking any equipment beyond two steel tanks, the pair did all the winemaking, bottling, and labeling by hand. When they were done, they gave away the bottles to their friends. The next year, the friends came back and brought their friends. The business grew quickly, and the couple built a new winery attached to their home in 2005. The Fenocchios don’t intend to increase their production beyond current levels, despite having sufficient demand to merit doing so. They worry about maintaining quality, for starters. But there’s also the fact that there’s no room left in the winery to age more bottles than they already do. As for the hard work their way of winemaking requires, they hardly mind it. “We don’t care how many hours we have to spend with the plants,” says Fenocchio. “The important thing is that we work in the correct way. It’s more satisfying, and we work in a cleaner environment, and that’s something we want to leave to our daughters and the generations that follow. Most importantly, our customers all seem to be happy.” Which surely means they will have ready buyers of their next product—olive oil.
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