công nghệ thành thạo hơn các Xers và có nhiều người của thói quen làm việc tương tự và sở thích quần áo. Không có cuốn sách đã được nổi lên như là một phần xác định của kinh doanh văn học cho thế hệ này, mặc dù một số cuốn sách đã được viết về họ.Impact of Demographic Changes on Business Organization The echo boomers will find a much different workplace than that of their parents, largely through the pioneering efforts of the X generation. Successful firms today are highly focused on customers as well as the production process. Employees are expected to do everything humanly possible to attract and retain customers. This “customer-facing” culture is now becoming deeply institutionalized within most American firms. Today, successful firms are managed by business models keyed to achieving the firm’s goals and objectives. Organizational structures are less hierarchical and more horizontal, with employees connected by technology into a series of high-performance “project” teams focused on product- and service-related tasks. Each project team contains its own marketing and financial personnel reporting to the project manager directly and the corporate marketing and finance functional managers indirectly.6 Because of increased immigration and higher educational achievements by minorities, the workplace is becoming increasingly diverse in terms of ethnic and racial composition. There are also more women in middle and senior management. In some respects, this new approach to organization is an assault on tradition, overturning established relationships and reengineering markets. It attacks long-established price points, deconstructing and reconstructing value chains. More than ever it disintermediates long-standing institutions and forces organizational change in order for businesses to survive. A new business culture appears to be emerging in which openness is encouraged and people are expected to help each other. Learning is becoming more institutionalized so that people can learn the skills necessary to do their job. Old systems are being “deconstructed” in order to provide a new foundation for creative change. In this environment, almost everyone is a leader in some way, and the challenge is to create an environment for team and individual success. Authority is delegated; collaboration encouraged. Leaders evangelize, generating a positive “buzz” about the organization and its future. Risk
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