Responsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.- Create and manage all aspects related to local and global area marketing for the CGV brand in multi-channel marketing across disparate consumer and business segments.- Plan marketing and branding objectives.- Expand product solutions and offerings.- Prepare marketing strategies alongside other company executives and staff.- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.- Prepare and adhere to budgets.- Oversee creation and delivery of press releases, advertisements, and other marketing materials.- Design print ads and publications.- Ensure brand messages are consistent.- Gather and analyze customer insight.- Nurture and enrich all external perceptions of the company and growth of market share.- Engage consumers on social media.- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.- Lead all areas of content generation and production across all media platforms.- Take calculated risks based on data-driven analytics.- Drive overall CRM and direct marketing.- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
- Cultivate mutually-beneficial business relationships with local and international partners in various tactical and strategic marketing alliances
- Strategic contributions to disparate global CJ E&M businesses internal and external stakeholders in preparation for Vietnamese market entry initiatives.
What You Are Good At
Skills:
- Bachelor degree in business or marketing or equivalent professional qualification
- At least 8 years of experience
- Technical marketing skills
- Proven experience in customer and market research
- Experience with relevant software applications
- Excellent written and verbal communication skills (English and Vietnamese)
- Formal presentation skills
- Organization and planning
- Strategic thinking
- Strong team-leadership
- Male/Female with age from 30 years old
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