Article 1The Penske-Wynn car dealership in Las Vegas had a problem when itopened. About 1,500 people a day were trooping in to admire the Ferrari andMiserati sports cars parked on the showroom floor. Staff spent as much time oncrowd control as selling cars. The dealership began charging a $10 entrance fee to anyone not intendingto buy a car or not bringing one in for service. With about one-fifth of the daily visitors claiming to be prospective buy-ers, the dealership could bring in close to $100,000 a month in admission fees –as well as selling 20-30 cars a month, of which a little more than half are usedmodels. Prices for the cars range from $170,045 for a Ferrari F430 coupe to$254,150 for a 612 Scaglietti. An analyst observed that it was interesting that people were paying to en-ter a car showroom, while General Motors almost had to pay people to come toits dealerships.
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