Learning orientation, as a cultural value, is anantecedent to the organizational learning andknowledge-creation process that facilitates inventiveness (Cohen and Levinthal, 1990). Authorssuch as DiBella, Nevis and Gould (1996) considerthat learning orientation determines where learning will take place and the nature of what is learnt.It defines how organizations acquire, share anduse knowledge, and it affects the spiral processand knowledge conversion (Kim, 1998).
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