1.0 Executive Summary
Introduction
Lansing Aviation is being formed as a private company offering services to student pilots.
Lansing Aviation will offer well-maintained aircraft for individual rental and for flight training.
Lansing Aviation will also provide primary and advanced flight instruction through the use of
independent flight instructors possessing corporate and airline backgrounds. Lansing Aviation
will offer professional aviation consulting for corporate, airline, and individual aviation needs.
The Company
Lansing Aviation, LLC has been created and legally organized as a Michigan Limited Liability
Company based in Lansing, Michigan. The principle investors and operators will be responsible
for all airplane acquisitions and company decisions.
Lansing Aviation will operate its aircraft out of Capital City Airport (LAN) in Lansing, Michigan.
The aircraft records, scheduling, and office will be located at an off-airport location 15 miles
north of Capital City Airport.
Services
Lansing Aviation offers services in three primary areas; aircraft rental, flight instruction, and
aviation consulting. In order to do so, Lansing Aviation will maintain a Cessna 172 Skyhawk
updated with the latest avionics.
Our competitive differences include professionally maintained aircraft, renter/instructor
insurance, and our 24-hour scheduling service that will allow greater flexibility of our aircraft
flight times.
In the future, Lansing Aviation plans to enhance their aircraft rental position by acquiring
complex, high-performance, single and multi-engine aircraft for commercial and airline
transport pilot training and rental. We also plan to conduct up-to-the-minute aircraft
scheduling through the use of the Internet and an online business website.
The Market
The airline pilot shortage has created an immense demand for increased pilot training. The
previous aircraft rental company in Lansing ended up needing additional aircraft to meet the
increased demands of new students in the area. Mackinac-Great Lakes Airlines Systems is the
largest employer in Lansing, with 19,000 employees, and we feel that these employees are
aware of the excellent careers held by M-GLAS pilots. We hope this awareness will generate
interest in flying. Additionally, many M-GLAS pilots and M-GLAS mechanics fly small airplanes
for fun and to transport their families to vacation spots.
There are several students currently flying at Capital City Airport that are unhappy with either
the quality of their current instruction or the poorly maintained aircraft they are renting. A
flight with our instructors in our well-equipped Cessna 172 Skyhawk will confirm their
displeasure with our competition and generate new business for us.
Lansing Aviation will be focusing initially on students interested in obtaining their private pilot
certificate. These students will primarily come from word-of-mouth-advertising from our
instructors, students, and other contacts at Mackinac-Great Lakes Airlines System (M-GLAS).
We will attempt to continue teaching these students through their instrument rating course
with us, upon completion of their private pilot package.
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