It depends on your type of business

It depends on your type of business and your customer base. Asking a marketer to choose between Facebook and Twitter is like asking people to choose between Coca-Cola and Pepsi, or Android and iOS. You’re never going to get a definitive answer. That’s because it’s really not about which social networking site is better. It’s about which site is best for your specific goals.
Here are some points in comparison:
Facebook vs. Twitter: By the Numbers
As we saw in our Instagram vs. Facebook post, it’s practically impossible for any social networking site to compete with Facebook in terms of number of users. It has a clear lead and that’s not going to change any time soon. But that doesn’t mean that you should completely count Twitter out.
Facebook Statistics
968 million daily active users
844 million mobile daily active users
1.49 billion monthly active users
1.31 billion mobile monthly active users
83% of users outside of the US and Canada
Data provided by Facebook.com
Twitter Statistics
316 million monthly users
80% of active users on mobile
77% of users outside the U.S.
500 million tweets sent per day
Data provided by Twitter.com
What Twitter lacks in overall users compared to Facebook, it makes up for in other areas that are very important for businesses. For instance, 49% of monthly Twitter users follow brands or companies, compared to the average of 16% for other networks. As we’ll see later on, this has a lot to do with how people use Twitter versus how they use Facebook.
*** For more guides on Twitter and Facebook Marketing, check out the blog of BMPSocial.com - top ranked company on social media.
If we’re going solely based on numbers, Facebook has the upper hand. But there are plenty of other factors to consider.
Facebook vs. Twitter: Audience
This is where things start to get interesting. For companies looking to get started with social media marketing, Facebook is typically the first profile they make since it has the largest audience. Despite the popular notion that everyone is on Facebook, the truth is that your target demographic may actually be spending more time on Twitter. That’s why it’s key to know what each site brings to the table in terms of audience.


Facebook vs. Twitter: Engagement
Engagement could easily be the deciding factor between marketing on Facebook or Twitter. Over the past few years, companies have complained about the significant decrease in the amount of organic reach their Facebook posts were getting. The main complaint being that unless you pay to “boost” a post, your content won’t get anywhere near its maximum reach. Research from the team at Social@Ogilvy showed that organic reach for content posted to Facebook declined by 49% in less than six months. As you can imagine, that also had an impact on the amount of engagement posts started to receive.
Despite the drop in organic reach, Facebook posts still get engagement. But how does it stack up against Twitter?
According to this study from Forrester, for every one million Twitter followers there were 300 interactions. For every one million Facebook followers, there were 700 interactions.

Hope that you now have your own choice. For more guides on Twitter and Facebook Marketing, check out the blog of BMPSocial.com - top ranked company on social media.

Kết quả (Việt) 1:

It depends on your type of business and your customer base. Asking a marketer to choose between Facebook and Twitter is like asking people to choose between Coca-Cola and Pepsi, or Android and iOS. You’re never going to get a definitive answer. That’s because it’s really not about which social networking site is better. It’s about which site is best for your specific goals.Here are some points in comparison:Facebook vs. Twitter: By the NumbersAs we saw in our Instagram vs. Facebook post, it’s practically impossible for any social networking site to compete with Facebook in terms of number of users. It has a clear lead and that’s not going to change any time soon. But that doesn’t mean that you should completely count Twitter out.Facebook Statistics968 million daily active users844 million mobile daily active users1.49 billion monthly active users1.31 billion mobile monthly active users83% of users outside of the US and CanadaData provided by Facebook.comTwitter Statistics316 million monthly users80% of active users on mobile77% of users outside the U.S.500 million tweets sent per dayData provided by Twitter.comWhat Twitter lacks in overall users compared to Facebook, it makes up for in other areas that are very important for businesses. For instance, 49% of monthly Twitter users follow brands or companies, compared to the average of 16% for other networks. As we’ll see later on, this has a lot to do with how people use Twitter versus how they use Facebook.*** For more guides on Twitter and Facebook Marketing, check out the blog of BMPSocial.com - top ranked company on social media.If we’re going solely based on numbers, Facebook has the upper hand. But there are plenty of other factors to consider.Facebook vs. Twitter: AudienceThis is where things start to get interesting. For companies looking to get started with social media marketing, Facebook is typically the first profile they make since it has the largest audience. Despite the popular notion that everyone is on Facebook, the truth is that your target demographic may actually be spending more time on Twitter. That’s why it’s key to know what each site brings to the table in terms of audience.Facebook vs. Twitter: EngagementEngagement could easily be the deciding factor between marketing on Facebook or Twitter. Over the past few years, companies have complained about the significant decrease in the amount of organic reach their Facebook posts were getting. The main complaint being that unless you pay to “boost” a post, your content won’t get anywhere near its maximum reach. Research from the team at Social@Ogilvy showed that organic reach for content posted to Facebook declined by 49% in less than six months. As you can imagine, that also had an impact on the amount of engagement posts started to receive.Despite the drop in organic reach, Facebook posts still get engagement. But how does it stack up against Twitter?Theo nghiên cứu này từ Forrester, cho mỗi một triệu Twitter theo tôi có là 300 tương tác. Cho tất cả những người theo Facebook một triệu, đã có 700 tương tác.Hy vọng rằng bây giờ bạn có sự lựa chọn của riêng bạn. Để biết thêm hướng dẫn trên Twitter và Facebook tiếp thị, kiểm tra ra blog của BMPSocial.com - được xếp hạng top công ty trên phương tiện truyền thông xã hội.