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Lynne Hornyak, PhD, would have beco

Lynne Hornyak, PhD, would have become a financial adviser had she not chosen to become a psychologist first. But as it stands, she has combined her interest in finance with her training in psychology to carve out an unusual practice as a Washington, D.C.-based executive coach with a special focus on money issues.
Since graduating from the Catholic University of America with her doctorate in clinical psychology in 1983, Hornyak has helped people better understand their emotional relationship with money, first as a therapist and now as a coach.
"You don't need a DSM diagnosis to have a lousy relationship with money--by that I mean a fearful, insecure, avoidant or impulsive style of handling personal finances," she says. "People really need a lot of coaching on the different ways to think about money."
Money can be a way of showing love--it might mean security or even power to some people, she explains.
When working with clients, she helps raise their awareness of their own money beliefs and actions and then starts them on a path to living, spending and saving based on their life goals and values.
"For a variety of reasons, money is a difficult topic for many people," says Ron Levant, EdD, APA's president-elect. "As Bob Dylan once sang, 'Money doesn't talk, it swears.' There is clearly a need for the kind of focused financial coaching that Dr. Hornyak provides."
"My work improves people's financial 'EQ'--or emotional intelligence," says Hornyak.
Overcoming assumptions
It seems there's quite a market for financial EQ. Hornyak's clients--who range from entrepreneurs and executives to therapists to artists to stay-at-home moms--pay out-of-pocket for her coaching services. They come to her for help with money issues in their personal lives or their businesses. For the most part, one of two broad problems lead them to coaching: they either avoid dealing with money or they've been overspending. The larger issue for all of her clients, she says, is that their ideas about money have somehow been divorced from what they really value in life.
"A lot of people say they feel something is missing from their lives or they talk about money in a spiritual way," she says. "What they are really talking about is wanting to earn, save, invest and spend in line with their values."
She calls that--pairing money with values--"living purposefully." And her job as a coach is to help people do that.
"You have to understand the relationship you have to money and realize that it's often very automatic," Hornyak says. "But it can be more intentional."
When clients come in, she gets a sense of their budgeting, spending and earning habits. She also asks them to do a timeline of sorts to illustrate times they've made big money-related choices. This activity sheds light on her clients' money and decision-making patterns and beliefs, she says. She also determines what influential money messages people may have picked up.
"Oftentimes, folks have incorporated the fears their parents had about money into their own lives and have trouble making money-related decisions," she says. "Or they've gone the other way completely"--out-of-control spending. Hornyak helps her clients become aware of these influences by first delving into their family and money backgrounds. The second step is self-acceptance--getting her clients to look at where they are with money right now and do it without judgment.
She explains: "Sometimes all people need is awareness and objectivity, and they go on to find solutions for themselves. For other people, it's more complicated. And the kind of assignments I design with my coachee to do in between coaching sessions are as important as what happens in the coaching session."
For example, with an avoidant client, Hornyak might ask them to observe a money-related behavior over the course of the coming week--such as buying lunch or going out to dinner. She asks them to note whether they notice entree prices and how that affects their choices, and how the decision over who pays for the meal is decided. In the next session, Hornyak and the client explore how these activities can illustrate underlying beliefs and expectations about money.
Sometimes small actions work best. A case in point: One of Hornyak's clients had not looked at her checkbook or bank statements in more than three years because she was afraid she wasn't prepared for retirement. So Hornyak encouraged the woman to take a small step and see what was in her account. As it turns out, the woman had more money than she thought. Hornyak helped her develop a system to prevent future money panic. She helped her design a plan to regularly enter her expenses in a simple money software program and set up a file into which she'd immediately place her receipts. Tackling these small steps really increased the client's sense of security and empowerment, Hornyak says.
Not therapy or straight financial advice
Sometimes coaching sessions are an adjunct to counseling. Hornyak says she works with a number of clients who are also in regular therapy with psychologists. The therapist refers the client for money coaching, and then she and the therapist team up. On the flip side, she will refer clients for counseling if she thinks coaching isn't the proper approach or they aren't making any progress--some psychological issues, such as anxiety or depression, may require treatment before the client can achieve concrete results. She says she doesn't do therapy with clients because it's outside the parameters of a coaching relationship.
"In coaching, the relationship is much more like business partners: The client is a co-partner in designing the goals. Coaching is based on the assumption that the client has the capacity and resources to take action," she says. "But in therapy, even if you're more egalitarian, there's still a doctor-patient relationship based on a model of healing."
Likewise, she also refers clients to financial advisers if they need more financial advice, and she helps them develop questions to interview adviser candidates.
But she's careful, she says, to stay "on the mental side of money.
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Lynne Hornyak, tiến sĩ, sẽ trở thành một cố vấn tài chính cô đã không được chọn để trở thành một nhà tâm lý học đầu tiên. Nhưng vì nó là viết tắt, cô đã kết hợp của cô quan tâm đến tài chính với đào tạo của mình trong tâm lý học để đục ra một thực tế không bình thường như một dựa trên Washington, D.C. huấn luyện viên điều hành với trọng tâm đặc biệt là vấn đề tiền bạc.Kể từ khi tốt nghiệp từ Đại học công giáo Mỹ với bằng tiến sĩ của cô trong tâm lý học lâm sàng năm 1983, Hornyak đã giúp người dân hiểu rõ hơn về sự liên hệ tình cảm với tiền, lần đầu tiên như là một liệu pháp và bây giờ như là một huấn luyện viên."Bạn không cần một chẩn đoán DSM để có một mối quan hệ lousy với tiền - do đó tôi có nghĩa là sợ hãi, không an toàn, avoidant hoặc phong cách bốc đồng của xử lý tài chính cá nhân," cô nói. "Những người thực sự cần phải có nhiều huấn luyện trên những cách khác nhau để suy nghĩ về tiền bạc."Tiền có thể là một cách tình yêu đang hiện--nó có nghĩa là an ninh hoặc ngay cả sức mạnh để một số người, bà giải thích.Khi làm việc với khách hàng, nó giúp nâng cao nhận thức của tiền niềm tin của riêng mình và hành động và sau đó bắt đầu chúng trên một con đường để sinh sống, chi tiêu và tiết kiệm dựa trên mục tiêu cuộc sống và giá trị của họ."Đối với một số lý do, tiền là một chủ đề khó khăn đối với nhiều người," ông Ron Levant, EdD, APA của tổng thống. 'Như Bob Dylan một lần hát, ' tiền không nói chuyện, nó swears.' Rõ ràng là một nhu cầu cho các loại của tập trung tài chính huấn luyện tiến sĩ Hornyak cung cấp.""Công việc của tôi cải thiện nhân tài chính 'EQ' - hoặc TTXC," ông Hornyak.Khắc phục những giả địnhCó vẻ như khá một thị trường cho các khách hàng tài chính EQ. Hornyak--người dao động từ nhà doanh nghiệp và người điều hành để trị liệu để các nghệ sĩ để giữ bà mẹ - trả tiền xuất túi cho dịch vụ huấn luyện của mình. Họ đến với cô ấy để được giúp đỡ với vấn đề tiền bạc trong cuộc sống cá nhân của họ hoặc doanh nghiệp của họ. Hầu hết các phần, một trong hai vấn đề rộng dẫn họ để huấn luyện: họ hoặc tránh đối phó với tiền hoặc họ đã bội chi. Vấn đề lớn hơn cho tất cả các khách hàng của cô, cô nói, là rằng ý tưởng của họ về tiền bạc bằng cách nào đó đã ly dị từ những gì họ thực sự giá trị trong cuộc sống."Rất nhiều người dân nói rằng họ cảm thấy một cái gì đó là mất tích từ cuộc sống của họ hoặc họ nói chuyện về tiền bạc trong một cách tinh thần," cô nói. "Những gì họ đang thực sự nói về muốn kiếm được, tiết kiệm, đầu tư và chi tiêu phù hợp với giá trị của họ."Cô gọi đó--ghép nối tiền với giá trị-"sống purposefully." Và công việc của mình như là một huấn luyện viên là để giúp mọi người làm điều đó."Bạn phải hiểu mối quan hệ bạn có tiền và nhận ra rằng nó thường rất tự động," Hornyak nói. "Nhưng nó có thể cố ý hơn."Khi khách hàng đi vào, cô nhận được một cảm giác của ngân sách, chi tiêu và thu nhập thói quen. Bà ấy cũng yêu cầu họ làm một thời gian biểu của các loại để minh họa cho lần họ đã thực hiện sự lựa chọn liên quan đến tiền lớn. Hoạt động này làm sáng tiền khách hàng của mình và mô hình ra quyết định và niềm tin tỏ, cô nói. Cô cũng xác định những gì ảnh hưởng tiền thư người có thể đã chọn lên."Thông thường, folks đã đưa sự sợ hãi của cha mẹ đã có về tiền vào cuộc sống của mình và gặp khó khăn khi đưa ra quyết định liên quan đến tiền," cô nói. "Hoặc họ đã đi khác cách hoàn toàn" - ra của kiểm soát chi tiêu. Hornyak giúp khách hàng của mình trở thành nhận thức của những ảnh hưởng bởi đầu tiên delving vào nguồn gốc gia đình và tiền bạc của họ. Bước thứ hai là tự chấp nhận--nhận được khách hàng của mình để xem nơi họ có tiền ngay bây giờ và làm điều đó mà không có bản án.Cô giải thích: "đôi khi tất cả mọi người cần là nâng cao nhận thức và khách quan, và họ đi trên để tìm ra giải pháp cho mình. Cho những người khác, nó đã phức tạp hơn. "Và các loại bài tập tôi thiết kế với coachee của tôi để làm ở giữa các buổi huấn luyện là quan trọng như những gì sẽ xảy ra trong buổi huấn luyện."Ví dụ, với một khách hàng avoidant, Hornyak có thể yêu cầu họ để quan sát một hành vi liên quan đến tiền trong suốt tuần tới--chẳng hạn như mua bữa ăn trưa hoặc đi ra ngoài ăn tối. Bà ấy yêu cầu họ lưu ý cho dù họ nhận thấy Entree giá và làm thế nào mà ảnh hưởng đến sự lựa chọn của họ, và làm thế nào quyết định trên ai trả cho các bữa ăn được quyết định. Trong kế tiếp phiên làm việc, Hornyak và các khách hàng khám phá làm thế nào các hoạt động này có thể minh họa cơ bản niềm tin và sự mong đợi về tiền bạc.Sometimes small actions work best. A case in point: One of Hornyak's clients had not looked at her checkbook or bank statements in more than three years because she was afraid she wasn't prepared for retirement. So Hornyak encouraged the woman to take a small step and see what was in her account. As it turns out, the woman had more money than she thought. Hornyak helped her develop a system to prevent future money panic. She helped her design a plan to regularly enter her expenses in a simple money software program and set up a file into which she'd immediately place her receipts. Tackling these small steps really increased the client's sense of security and empowerment, Hornyak says.Not therapy or straight financial adviceSometimes coaching sessions are an adjunct to counseling. Hornyak says she works with a number of clients who are also in regular therapy with psychologists. The therapist refers the client for money coaching, and then she and the therapist team up. On the flip side, she will refer clients for counseling if she thinks coaching isn't the proper approach or they aren't making any progress--some psychological issues, such as anxiety or depression, may require treatment before the client can achieve concrete results. She says she doesn't do therapy with clients because it's outside the parameters of a coaching relationship."In coaching, the relationship is much more like business partners: The client is a co-partner in designing the goals. Coaching is based on the assumption that the client has the capacity and resources to take action," she says. "But in therapy, even if you're more egalitarian, there's still a doctor-patient relationship based on a model of healing."Likewise, she also refers clients to financial advisers if they need more financial advice, and she helps them develop questions to interview adviser candidates.But she's careful, she says, to stay "on the mental side of money.
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Lynne Hornyak, PhD, would have become a financial adviser had she not chosen to become a psychologist first. But as it stands, she has combined her interest in finance with her training in psychology to carve out an unusual practice as a Washington, D.C.-based executive coach with a special focus on money issues.
Since graduating from the Catholic University of America with her doctorate in clinical psychology in 1983, Hornyak has helped people better understand their emotional relationship with money, first as a therapist and now as a coach.
"You don't need a DSM diagnosis to have a lousy relationship with money--by that I mean a fearful, insecure, avoidant or impulsive style of handling personal finances," she says. "People really need a lot of coaching on the different ways to think about money."
Money can be a way of showing love--it might mean security or even power to some people, she explains.
When working with clients, she helps raise their awareness of their own money beliefs and actions and then starts them on a path to living, spending and saving based on their life goals and values.
"For a variety of reasons, money is a difficult topic for many people," says Ron Levant, EdD, APA's president-elect. "As Bob Dylan once sang, 'Money doesn't talk, it swears.' There is clearly a need for the kind of focused financial coaching that Dr. Hornyak provides."
"My work improves people's financial 'EQ'--or emotional intelligence," says Hornyak.
Overcoming assumptions
It seems there's quite a market for financial EQ. Hornyak's clients--who range from entrepreneurs and executives to therapists to artists to stay-at-home moms--pay out-of-pocket for her coaching services. They come to her for help with money issues in their personal lives or their businesses. For the most part, one of two broad problems lead them to coaching: they either avoid dealing with money or they've been overspending. The larger issue for all of her clients, she says, is that their ideas about money have somehow been divorced from what they really value in life.
"A lot of people say they feel something is missing from their lives or they talk about money in a spiritual way," she says. "What they are really talking about is wanting to earn, save, invest and spend in line with their values."
She calls that--pairing money with values--"living purposefully." And her job as a coach is to help people do that.
"You have to understand the relationship you have to money and realize that it's often very automatic," Hornyak says. "But it can be more intentional."
When clients come in, she gets a sense of their budgeting, spending and earning habits. She also asks them to do a timeline of sorts to illustrate times they've made big money-related choices. This activity sheds light on her clients' money and decision-making patterns and beliefs, she says. She also determines what influential money messages people may have picked up.
"Oftentimes, folks have incorporated the fears their parents had about money into their own lives and have trouble making money-related decisions," she says. "Or they've gone the other way completely"--out-of-control spending. Hornyak helps her clients become aware of these influences by first delving into their family and money backgrounds. The second step is self-acceptance--getting her clients to look at where they are with money right now and do it without judgment.
She explains: "Sometimes all people need is awareness and objectivity, and they go on to find solutions for themselves. For other people, it's more complicated. And the kind of assignments I design with my coachee to do in between coaching sessions are as important as what happens in the coaching session."
For example, with an avoidant client, Hornyak might ask them to observe a money-related behavior over the course of the coming week--such as buying lunch or going out to dinner. She asks them to note whether they notice entree prices and how that affects their choices, and how the decision over who pays for the meal is decided. In the next session, Hornyak and the client explore how these activities can illustrate underlying beliefs and expectations about money.
Sometimes small actions work best. A case in point: One of Hornyak's clients had not looked at her checkbook or bank statements in more than three years because she was afraid she wasn't prepared for retirement. So Hornyak encouraged the woman to take a small step and see what was in her account. As it turns out, the woman had more money than she thought. Hornyak helped her develop a system to prevent future money panic. She helped her design a plan to regularly enter her expenses in a simple money software program and set up a file into which she'd immediately place her receipts. Tackling these small steps really increased the client's sense of security and empowerment, Hornyak says.
Not therapy or straight financial advice
Sometimes coaching sessions are an adjunct to counseling. Hornyak says she works with a number of clients who are also in regular therapy with psychologists. The therapist refers the client for money coaching, and then she and the therapist team up. On the flip side, she will refer clients for counseling if she thinks coaching isn't the proper approach or they aren't making any progress--some psychological issues, such as anxiety or depression, may require treatment before the client can achieve concrete results. She says she doesn't do therapy with clients because it's outside the parameters of a coaching relationship.
"In coaching, the relationship is much more like business partners: The client is a co-partner in designing the goals. Coaching is based on the assumption that the client has the capacity and resources to take action," she says. "But in therapy, even if you're more egalitarian, there's still a doctor-patient relationship based on a model of healing."
Likewise, she also refers clients to financial advisers if they need more financial advice, and she helps them develop questions to interview adviser candidates.
But she's careful, she says, to stay "on the mental side of money.
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