The magie answer to all this could be “built to order” (BTO). Instead of following the sales department’s forecasts, cars could be quickly assembled to the customer’s orders. Nissan has calculated they could increase profit by as much as $3,600 a vehicle in this way.But some people in the industry predict that the shape of car manufacturing will change even more radically. One view is that today’s manufacturers will dissappear. In their place will be vehicle brand owners (or VBOs). They will do only the designing, engineering and marketing of vehicles. Everything else, including even final assembly, will be done by parts suppliers.Such changes to the way the industry is organised may be necessary if companies are to survice.
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