Conduct an analysis on a company’s e-business/commerce platform in order to find out its contributions (such as generating profit or reducing costs) to the overall business model. In this assignment you are compare the off-line and on-line business model of a company of your own choice to see the contribution from each model. Your analysis should at least cover the following areas: brand perception, market/segment, demand and supply, profit generation, and costs. These are not exhaustive and you may consider other aspects that help you to discover the contribution from on-line business.
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