This “captive audience” aspect of air travel in
conjunction with the sheer volume of information
airlines collect presents a unique opportunity to
marketers. Allegiant Travel company has already been
able to sell show tickets, car rentals, and helicopter
tours to Las Vegas travelers. United Airlines’ revamp
of its Web site, kiosks, and mobile app, along with its
data integration initiative, have enabled it to target flyers
predisposed to upgrading to an economy plus seat.