Báo cáo cạnh tranh tình báo:UPS Logistics nhómGiới thiệu: Các nhóm Logistics UPS là một chi nhánh thuộc sở hữu, nhưng được quản lý một cách độc lập của UPS. UP bắt đầu hoạt động như là một công ty phân phối gói Seattle Washington vào năm 1907. Nó đã phát triển thành một $27 tỷ khổng lồ, được biết đến chủ yếu nhất của nó bao xe tải màu nâu và máy bay mà cung cấp thư, gói và vận chuyển hàng hóa nặng khắp thế giới. Cho đến mùa thu năm 1999, UPS là một công ty tư nhân. Trong tháng mười một công ty tham gia vào việc cung cấp khu vực lớn nhất phố Wall đã từng gặp khi phải mất 9% cổ phần của mình công cộng. Dự kiến nhà phân tích tài chính lúc đó để nâng cao khoảng $3 tỷ tiền mặt mới, cung cấp thực sự lớn lên $5 .47billion. Rõ ràng, trên thị trường cảm giác UPS là sẵn sàng cho sự tăng trưởng đáng kể.Công ty mẹ của thành công hơn nửa thế kỷ đầu tiên của chiến dịch là nhờ vào nhiều điều. Nhưng quan trọng nhất trong số đó là vị trí của nó gần độc quyền trên thị trường Hoa Kỳ rộng lớn và quy định. Có chỉ đơn giản là không có thực thể vận chuyển khác có thể cung cấp các cạnh tranh hiệu quả với UPS' khả năng để cung cấp các gói và thư một cách nhanh chóng, đáng tin cậy và về thời gian. Một vài điều thay đổi trong môi trường cạnh tranh của UPS bắt đầu vào thập niên 1980 mãi mãi thay đổi cách thức công ty hoạt động. Trước tiên, giao thông vận tải môi trường deregulated, cho phép nhiều diện mới và giá cả và điều hành quyền tự do. Chủ hàng thứ hai bắt đầu yêu cầu nhiều hơn nữa độ tin cậy, trách nhiệm và thậm chí mới các loại dịch vụ. Thứ ba, Federal Express nổi lên như là một nhà lãnh đạo với một cách mới để tiến hành kinh doanh.Cho tất cả những lý do này up đã phải thay đổi cách nó tiến hành kinh doanh. Một thỏa thuận tốt về sự thay đổi này được nêu trong báo cáo này như UPS hậu cần được thảo luận.UPS là công ty vận tải lớn nhất trên thế giới. Hơn nữa, nó là một người chiến thắng phù hợp của giải thưởng và sự công nhận của công chúng nói chung và nhóm ngành công nghiệp ngang như là giữa các công ty được tôn trọng nhất trong lĩnh vực công nghiệp của nó.Nhóm Logistics UPS (chính thức được gọi là trên toàn thế giới hậu cần) được thành lập vào năm 1995. Nó bao gồm 5 nhóm chính hoạt động: UPS trên toàn thế giới Logistics, giao thông vận tải dịch vụGroup, Service Parts Logistics, Technology Services Group and Business Communications Services. This report will be divided into two parts. Part I will focus on the strategy, objectives and capabilities of the UPS Logistics Group (sometimes referred to as "Logistics"). Part II will examine some examples of the type of business that the Logistics Group is handling and pursuing today.Part I. Company strategy, objectives, and capabilities.Overall company strategy:From its beginning in 1995, the purpose of the logistics offering has been to build close relationships with users, offering a variety of services that could be integrated into their various operational processes. The company recognized that virtually all industries were under enormous pressure to improve performance and adapt to the imperatives of the information age. The changes that firms would undertake to achieve these goals included an increased focus on improving supply chain processes. UPS Logistics aimed to identify, develop, market and implement the services necessary to accommodate this perceived need in the marketplace. As the former Director of Strategic Planning and current Director of E-commerce said recently, the battle cry that resonates throughout UPS Logistics today is that the company exists to be an enabler of global trade and commerce.Since its inception the broad strategy of the Logistics Group has been to leverage the favorable name recognition of the parent company. Primarily in the U.S., but increasingly in Europe and Asia, that recognition has been built in a focused and deliberate fashion. With respect to foreign operations, for example, UPS has had a significant presence in Germany since the early 1980s. It established a European headquarters outside London in the-mid 1980s. In Asia it has served the eastbound retail market with scheduled aircraft flights, since about 1985. Overall today, approximately 15 % of the demand for logistics related services involves global programs. Thus, as company management sees it, tremendous potential exists to grow this sector of the business.In addition to brand advantage, the Logistics Group has leveraged the investments its parent has made in information technology (averaging $1billion annually throughout the 1990s). As will be discussed below, this advantage shows up in many of the technology moves that the Group has made recently.Probably most importantly, however, Logistics appears to have earned full acceptance by top management in the parent company. Untested and relatively unknown in 1995, even within the UPS structure, UPS Logistics now is fully endorsed within the broader company structure. Said Robert Clanin, UPS chief financial officer in December of last year, " no company is better positioned to serve the world of digital commerce than UPS…" (supported by) "…our logistics expertise is being recognized around the world. We will continue to leverage our global infrastructure and core package delivery products." Earlier, in September, commenting on the logistics plans after the public stock offering, James Kelly, UPS Chairman and CEO stated "Europe remains our largest regional market outside of the U.S., accounting for more than half of our international revenue. We plan to solidify and expand our market position in Europe, where we have already completed a pan-European network".Organizational strategyAlthough part of the UPS family, The Logistics Group is a separately managed entity. This separation permits Logistics and the parent core business to be run as separate businesses, keeping business unit managers focused on their groups' primary mission. At the same time, Logistics derives brand image benefits of the parent and investments in infrastructure made by its parent company and affiliates.Unlike the parent company, which is asset intensive (149,000 delivery vehicles and 10th largest carrier fleet in world with over 500 aircraft) Logistics is relatively asset light.
The five principle businesses that comprise the Logistics Group are discussed briefly here.
UPS Worldwide Logistics: This group provides solutions to re-engineer and manage supply chains - from supplier through manufacturer, distributor, dealer or end consumer.
Personnel are capable of analyzing, diagnosing, recommending and implementing solutions for customers that reduce supply chain costs and improve customer service. In this capacity Worldwide Logistics forms teams that include industrial engineers, telecommunications consultants, call center specialists, transportation experts, software systems integrators and developers, high-tech repair technicians, logistics consultants and operations managers around the globe.
Having these diagnostic/consulting capabilities forms the core around which the other logistics activities are built. The recommendations provided by Worldwide Logistics determine what cost and service improvements can be made for the customer, and ultimately the income streams available to the various operating groups within UPS Logistics. Frequently the work performed by these personnel represent the first point of contact with the client, which, if favorable, can provide the basis for an enduring relationship. Further, the Logistics Group often plays a significant role in determining what other Logistics or non-logistics UPS services may be brought in to serve the client. Lastly the Worldwide entity draws upon its inventory, warehouse and order fulfillment management skills to perform subassembly operations, set up quality inspection sites and take on product tagging activity.
• Transportation Services Group: This group provides comprehensive transportation services custom-tailored to meet the customer's individual requirements. It provides transportation management, intermodal services and dedicated contract carriage, as well as network analysis and re-engineering, lane and mode optimization, carrier selection and routing, performance reporting, claims administration, on-site management and other value-added services. Much of the activity of the Transport Services Group is centered around Transportation management. This rather broad concept includes the following components:
Design: solutions design and re-engineering, network optimization.
Planning: shipment processing, multimodal carrier selection and routing, load building and consolidation, backhaul management
Customer Service: shipment visibility, call centers, documentation
Management: performance reporting, claims administration, liability and risk management, staffing, auditing and freight payment, on-site management.
Other entities are included in the Transport Group. Two of the most important are:
Worldwide Dedicated Services: This group provides dedicated contract carriage services, supplying dedicated assets and customized equipment, skilled staffing, advanced information technology, and experienced management for outsourced fleet needs.
Martrac: Martrac operates the largest trailer-on-flat-car (TOFC) fleet of temperature controlled trailers in the United States, as well as dry van and perishable truckload intermodal services.
Service Parts Logistics: This group provides comprehensive services for companies who seek to outsource their service parts and repair networks. Service Parts offers network planning and management, worldwide service parts depots and repair centers, integrated information systems, call centers and customer service expertise for post-sales support.
SonicAir is an independently managed company purchased by the Logistics Group in the early 1990s. SonicAir provides global management of post-sales equipment and service parts from procurement to repair and re-use to disposal. Sonic services include centralized warehousin
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