• Stories communicate ideas holisti

• Stories communicate ideas holistically, conveying rich yet clear messages. Thus, they are an excellent way of communicating intricate ideas and concepts in an easy-to-understand format. Therefore, stories allow people to convey tacit knowledge that might otherwise be difficult to articulate.
• Stories are easily remembered by people because they are circulated with human passion and emotions. Storytelling looks at objects and events from human perspective, making it easier for people to relate to them.
• Stories aid in team-building as it becomes a communication tool to share similar user-activities events and information that help in constructing vision. It eases the communication flow by nurturing a sense of community and help to build relationships, especially in a multi-disciplinary design team.
• Storytelling provides the context in which knowledge arises as well as the knowledge itself, and hence it can increase the likelihood of accurate and meaningful transfer of knowledge.
• Storytelling is interactive. Storytelling involves a two-way interaction between a storyteller and one or more listeners. The responses of the listeners influence the telling of the story. In fact, storytelling emerges from the interaction and cooperative, coordinated efforts of teller and audience. It is known that different culture and situation creates different expectations for the exact roles of storytellers and listeners, who speak how often and when, for instance, that create different forms of interaction. The interactive nature of storytelling partially accounts for its immediacy and impact, where it directly connect to the teller and audience.
• Storytelling presents a story. Storytelling involves the presentation of a story in a narrative form. Stories from a specific culture can be used to provide an insight into that culture. Thus, storytelling develops awareness of historical and global cultures, the need for inter-generational exchange and its rewards. Thus, a storyteller can widen the range of people’s emotional, cultural and moral responses.
• Storytelling is universal. Stories and storytelling are universal aspects of human communication that connect people through time and across cultures. It works for all age groups from children to adults.