In the first edition of this book, then called POET, The Psychologyof Everyday Things, I started with these lines: “This is the book Ialways wanted to write, except I didn’t know it.” Today I do knowit, so I simply say, “This is the book I always wanted to write.”This is a starter kit for good design. It is intended to be enjoyableand informative for everyone: everyday people, technical people,designers, and nondesigners. One goal is to turn readers intogreat observers of the absurd, of the poor design that gives riseto so many of the problems of modern life, especially of moderntechnology. It will also turn them into observers of the good, ofthe ways in which thoughtful designers have worked to make ourlives easier and smoother. Good design is actually a lot harder tonotice than poor design, in part because good designs fit our needsso well that the design is invisible, serving us without drawingattention to itself. Bad design, on the other hand, screams out itsinadequacies, making itself very noticeable.Along the way I lay out the fundamental principles requiredto eliminate problems, to turn our everyday stuff into enjoyableproducts that provide pleasure and satisfaction. The combinationof good observation skills and good design principles is a powerful
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