interest in business intelligence a

interest in business intelligence applications is rising,due primarily to a software vendor focus on increasing user-friendliness of the tools. previous generations of busi-ness intelligence software were geared toward trained analysts who had to define specific problems for the software to analyze.however,emerging capabilitles make it easier to interpret data via simple dashboard items,such as chats,graphs,and maps that are easier to understand than pages of data.because these graphics are linked to the data warehouse,it is possible to manipulate them,review the efferent variables on results.and test alternative scenarios,in addition to monioring performance.gartner research predicted that spending for new licenses for business intelligence software would reach2.5 billion for the year
wyeth pharmaceuticals uses scorecards to share information regarding its supply chain performance and service problems with its customers (pharmaceuticals distribu-tors).the scorecard combines reporting data on order fill rates and accuracy,delivery performance,returnrates,and related supply chain issues in an easy-to-read spreadsheet transactional data received each day from transportation companies via EDI are assem-bled in wyeths data warehouse and their business intelligence tools assemble the data into the tables that make up the scorecard.the scorecards are sent to wyeths distributors via EDI,AND THE INFORMATION IS USED TO DIAGNOSE PROBLEMS.THIS COMPREHEN-sive,timely tool has helped move the wyeth supply chain closer to just-in-time capabilities