IntroductionIn recent years, the study of memorable tourism experiences (MTEs) has become important as a result of the phenomenal growth of destination competition. In order to remain com- petitive in the fierce marketplace that characterizes interna- tional tourism, destination managers must provide their visitors with truly memorable experiences. For example, Ritchie and Crouch (2003) stressed that destination competi- tiveness is derived from the delivery of such memorable experiences. Therefore, successful identification of the con- ceptual dimensions/factors underlie the formation of MTEs and, we believe, are essential to assist destination manag- ers in their efforts to enhance the probability of their visitors realizing an MTE while traveling within a destination. In the existing tourism literature, a number of researchers have identified a variety of tourism experiential components (e.g., hedonism, happiness, pleasure, stimulation, relaxation). All these efforts have certainly contributed to our understanding of tourism
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