Based on Youl and John (2010) previously offered, most of the satisfaction coming from the client side is also known as a process of mental reactions coming from the customer process of getting their favorable values, benefits, expectations and wishes for the products they receive. Most of the satisfaction will come later after the customer performs the process of use and experience for the product they receive. There have been many proven guidelines that expectations for products coming from customers have contributed to strong impacts on the performance of services or goods from the manufacturers side. Therefore, in order to be able to assess the performance of a product so that the business can develop, exist in the long-term market and implement the process of competing with other companies on the market, customer satisfaction is an important factor to assess this.
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