Rewarding workers for doing the right thing is a widely accepted principle.
Positive reinforcement is part of behavior modification, a way of changing
behavior by rewarding the right responses and punishing or ignoring the
wrong responses. A reward is something of value received as a consequence
of having attained a goal.
Positive reinforcement increases the probability that behavior will be
repeated by rewarding people for making the right response. The phrase
“increases the probability” is noteworthy. No behavior modification strategy
guarantees that people will always make the right response in the future.
However, it increases the chance that they will repeat the desired behavior.
The term reinforcement means that the behavior (or response) is strengthened
or entrenched. For example, pressing F7 in Word to reach the spelling and
grammar function has been reinforced so many times that it is now probably
automatic. Pressing F5 to refresh a Web site is probably done so infrequently
that people must pause and think before making the response.
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