Enterprise IntegrationThe basic level of integration is the internal operations of individual firms. To inexperiencedmanagers, the integration of functions under the managerial control of one enterprisemight appear easy to achieve. In actual practice, some of the most challengingintegration issues involve cross-functional trade-offs within a specific company. Asnoted earlier in the discussion of systems analysis, functional management is deeplyembedded as best practice within most firms.Internal Integration BarriersManagers do not attempt to integrate operations in a vacuum. It is important to recognizebarriers that serve to inhibit process integration. Barriers to internal integrationfind their origins in traditional functional practices related to organization, measurementand reward systems, inventory leverage, information technology, and knowledgehoarding.OrganizationThe organization structure of a business can serve to stifle cross-functional processes.Most business organizations seek to align authority and responsibility based on functionalwork. In essence, both structure and financial budget closely follow work responsibility.The traditional practice has been to group all persons involved in performingspecific work into functional departments such as inventory control,warehousing operations, or transportation. Each of these organizations has an operationalresponsibility, which is reflected in its functional goals.To illustrate, transportation and inventory have traditionally been managed byseparate organizational units. Created in isolation, goals for managing transportationand inventory can be contradictory. Transportation decisions aimed at reducing freightcost require shipment consolidation, but transportation consolidation typically causesinventory to increase.
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