This chapter is dedicated to unders

This chapter is dedicated to
understanding how a speaker connects
with an audience through audience
analysis by direct observation, analysis
by inference, and data collection
(Clevenger, 1966). In addition, this
chapter explores the five categories of
audience analysis: (1) the situational
analysis, (2) the demographic analysis,
(3) the psychological analysis, (4) the
multicultural analysis, and (5) the topic
interest and prior knowledge analysis.
approaches to audience
analysis
Whenever thinking about your
speech, it is always a good idea to
begin with a thorough awareness of
your audience and the many factors
comprising that particular audience. In
speech communication, we simply call
this “doing an audience analysis.” An
audience analysis is when you consider
all of the pertinent elements defining
the makeup and demographic
characteristics (also known as
demographics) of your audience
(McQuail, 1997). From the Greek
prefix demo (of the people), we come
to understand that there are detailed
accounts of human population
characteristics, such as age, gender,
education, occupation, language,
ethnicity, culture, background
knowledge, needs and interests, and
previously held attitudes, beliefs, and
values. Demographics are widely used
by advertising and public relations
professionals to analyze specific
audiences so that their products or ideas
will carry influence. However, all good
public speakers consider the
demographic characteristics of their
audience, as well. It is thefundamental
stage of preparing for your speech.
Table 5.1 shows some examples of
demographics and how they may be
used when developing your speech. Of
course, this is not an all-inclusive list.
But, it does help you get a good general
understanding of the demographics of
the audience you will be addressing.
So now you may be saying to
yourself: “Gee, that’s great! How do I
go about analyzing my particular
audience?” First, you need to know
that there are three overarching
methods (or “paradigms”) for doing
an audience analysis: audience analysis
by direct observation, audience analysis
by inference, and audience analysis
through data collection. Once you get
to know how these methods work, you
should be able to select which one (or
even combination of these methods) is
right for your circumstances.

Kết quả (Việt) 1:

This chapter is dedicated to understanding how a speaker connects with an audience through audience analysis by direct observation, analysis by inference, and data collection (Clevenger, 1966). In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis, and (5) the topic interest and prior knowledge analysis. approaches to audience analysis Whenever thinking about your speech, it is always a good idea to begin with a thorough awareness of your audience and the many factors comprising that particular audience. In speech communication, we simply call this “doing an audience analysis.” An audience analysis is when you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience (McQuail, 1997). From the Greek prefix demo (of the people), we come to understand that there are detailed accounts of human population characteristics, such as age, gender, education, occupation, language, ethnicity, culture, background knowledge, needs and interests, and previously held attitudes, beliefs, and values. Demographics are widely used by advertising and public relations professionals to analyze specific audiences so that their products or ideas will carry influence. However, all good khu vực loa xem xét các Các đặc điểm nhân khẩu học của họ đối tượng, như là tốt. Đó là thefundamental giai đoạn chuẩn bị cho bài phát biểu của bạn. Bảng 5.1 cho thấy một số ví dụ nhân khẩu và làm thế nào họ có thể được sử dụng khi phát triển các bài phát biểu của bạn. Của Tất nhiên, đây không phải là một danh sách bao gồm tất cả. Tuy nhiên, nó sẽ giúp bạn có được một vị tướng tốt sự hiểu biết về nhân khẩu các đối tượng bạn sẽ giải quyết. Vì vậy, bây giờ bạn có thể nói đến bản thân: "Gee, đó là tuyệt vời! Làm thế nào đi về phân tích cụ thể của tôi khán giả?" Trước tiên, bạn cần phải biết rằng có ba overarching phương pháp (hay "mô") để làm phân tích đối tượng: đối tượng phân tích bằng cách quan sát trực tiếp, phân tích đối tượng bởi suy luận và đối tượng phân tích qua thu thập dữ liệu. Một khi bạn nhận được để biết các phương pháp như thế nào, bạn nên có thể chọn một trong những (hoặc thậm chí kết hợp các phương pháp) phù hợp với hoàn cảnh của bạn.