Customers have very specific requirements for delivery and installation of the plug-in refrigerator units. New product launches and special events call for a highly organized delivery schedule (on time, inside delivery and placement, unpacking, and removing all debris), synchronizing coordination to minimize in-store disruptions and ensuring coolers can be stocked immediately for sales.By 2006, Metalfrio was finding it increasingly difficult and timeconsuming to handle these special handling requests. And without a logistics provider that could fulfill all these requirements, they were missing opportunities and losing sales.
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