Avanti is a young girl, age 19. She comes from amiddle class family, which is her biggestfrustration as she wants to get rich. Selfish yetshrewd, she always finds her way out.Avanti’s father used to own and run a BanarasiSaree shop which was shut down after hisdemise. Avanti being the money-mad girl that sheis, one day accidentally comes across the idea ofrunning her father’s shop and earning the money.But how does she make something so Desi –Cool?But it’s too late for that, since her mom decides tosell the shop to Virat who wants to build a mallover it. Virat now seems to be the biggestobstacle in her getting from the lanes of Banarasto the expressways of New York. How does shereinvent banarasi sarees? How does she makethem aspirational? How does she reinvent themarket?
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