information provision and network d

information provision and network developmet
The ability of tourists to express their demand s depends upon their awareness of the facilities available, particularly attractions, which are a key components of leisure tourism. For a number of years there has been government interest in creating computer- based national reservation systems. NTOs in Europe have alreadTIC staff to telephone accommodating establishments to check availability. For example, in Britain, the TIC network was used to develop the ' Book a Bed Ahead' scheme for the independent traveller touring different parts of the country. However, as more and more bookings are being made electronically, what is ideal is a fullly networked computerised reservation system (CRS). The key to penetrating the source markets from the destrinations lies in using the CRS to link suitable accommodation to range of ' things to see ans do' , so what is being sold is a com[lete holiday, not just accommodation to a range of ' things to see and do', so what is being sokd is a complete holiday, not just accommodation. Although desirable, this does not necessarily mean complete pack- aging of other products