WINNERS AND LOSERS FROM THE NBA LOCKOUTA company’s actual net operating income can deviate from the budget for numerous and often uncontrollable reasons. For example, when the National Basketball Association (NBA)decided to suspend play because of a dispute between its team owners and players, many small businesses suffered—caterers, sports bars, apparel retailers, and parking lot owners all experienced a drop in revenues. BestSportsApparel.com experienced a substantial drop in NBA apparel sales due to the work stoppage. Rather than hiring 12 extra employees for the NBA season, the company reduced the size of its workforce.While some companies lost revenues when the NBA shut down, others benefited from the situation. Andrew Zimbalist, professor of economics at Smith College, notes that "local economies are not impacted by sports work stoppages” because people choose to spend their entertainment dollars at other venues such as the theater, the zoo, or the museum.Source: Emily Maltby and Sarah E. Needleman, “NBA Lockout: Local Firms Lose Big,” The Wall Sừeet Journal, October 13, 2011, p. B5.
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