PFresh[edit]During 2009, a new store prototype was developed for general merchandise stores. These stores, dubbed PFresh, include an array of perishable and frozen foods, meat, and dairy. Produce selections include select, barcoded fruits and vegetables, and pre-bagged items like bananas to eliminate the need for scales and weight-based pricing. They do not have an in-house bakery or deli, but carry a small number of baked goods and pre-packed deli items. Product includes a few national brands, but heavily focus on Target's owned-brand products such as Archer Farms and Market Pantry. The initial rollout of PFresh included about 100 stores. Most of these were existing stores that remodeled and expanded space to accommodate the new grocery layout, but some newly built stores that opened in 2009 incorporated the new format as well. The PFresh concept was to be rolled out across 350 stores, either by remodel or as new store openings, by 2010. On average, a PFresh store is about 1,500 square feet (140 m2) larger than a general merchandise Target store, but is not labeled a SuperTarget as these stores' grocery aisles are still markedly smaller than those of the hypermarket.[35]§SuperTarget[edit]SuperTarget logo, 2006–present.The exterior of a typical SuperTarget in Salt Lake City. Shown is the merchandise loading lane between the double entrances on the front of the building.SuperTarget is a chain of hypermarkets that are about 174,000 sq ft (16,200 m2)[36] and feature double entrances on one-storey stores. The first SuperTarget opened in Omaha, Nebraska, in 1995 and is the largest at 204,000 square feet (19,000 m2). The second SuperTarget opened in Lawrence, Kansas, the same year.[37] As of October 2008, Target operated 218 SuperTarget stores in 22 US states, the majority of which are in Texas and Florida, with sizable numbers in Minnesota and Colorado.[38][39]
Until 2006, the store logo spelled "Super" in green script, while newer locations are signed in red block letters in the Helvetica typeface in favor of a streamlined brand look.[40] These stores offer everything found in a regular Target as well as a full grocery selection, produce, bakery and deli, with most locations having a Target Optical. Many SuperTargets feature Starbucks Coffee, Pizza Hut Express, Taco Bell Express, Target Pharmacy, The Studio @ Target (a portrait studio), Target Photo, Target Mobile (a wireless kiosk), and a Wells Fargo bank or U.S. Bank. In the past, some SuperTargets featured an E-Trade trading station in place of a bank, though E-Trade removed all of their SuperTarget branches in June 2003.[41] Mitchell Caplan, E-Trade's CEO at that time, said, "We were not able to make it into a profitable distribution channel...[w]e're better off exiting." E-Trade also sent a letter of notification to their customers informing them about this change. Select stores in Florida, Illinois, Maryland, Minnesota, North Carolina and Virginia have a new Target Clinic concept.[42] Unlike other hypermarkets, such as Meijer or most Walmart supercenters, SuperTargets are not open 24 hours.
§CityTarget[edit]
On February 15, 2011, Target announced plans to open a new store concept, called CityTarget. The first stores were opened in July, 2012, in Chicago, Seattle, and Los Angeles. Boston is also set to receive a location.[43][44][45] The Chicago store allocates approximately 55,000 square feet (5,100 m2) to its sales floor. CityTarget stores carry groceries, prescriptions, cosmetics, clothing, electronics, toys, and apartment essentials such as furniture, linens, and kitchen utensils. Certain items too bulky for urban apartments or for customers to carry are not stocked in CityTarget stores, even if they are stocked in suburban Target stores.
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