Using Justice Theory to Understand Information PrivacyMuch has been written on the notion of justice or fairness, from a wide variety of disciplines, including ethics, economics, management, sociology, and psychology, resulting in a plethora of definitions and uses of the concept (see [20] for a review). Recently, justice theory has seen a popular return in the privacy literature [3, 27, 62]. Accordingly, scholarly efforts have been devoted to theoretical development for analyzing privacy through a justice theoretical lens (e.g., [27, 43, 66]). A general conclusion from this stream of research is that the fairness perceptions of a firm’s information practices can have a major positive effect on consumers’ privacy decision making [26]. Specifically, the presence of justice, with the concerns for fairness, transparency, and accountability for privacy protection actions, provides consumers with the tangible processes and psychological benefits such as confidence and control that lead to a positive outcome of their privacy calculus and a greater willingness to disclose personal information [27].
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