a former Spanish bathrobe maker, opened his first Zara clothing store, his business model was simple: sell high- fashion look - alikes to price- conscious Europeans. After succeeding in this, he decided to tackle the outdated clothing industry in which it took six months from garment's design to consumers being able to purchase it in a store. What Ortega envisioned was "fast fashion"- getting designs to consumers quickly. And that exactly what Zara has done!the company has been described as having more than Gap, faster than Target, and logistical expertise rivaling Walmart's,Zara, owned by the Spanish fashion retail group Inditex SA, recognizes that success in the fashion is based on a simple rule- get products to market quickly. Accomplishing this, however, isn't so simple. It involves a clear and focus understanding of fashion, technology,and their market, and ability to adapt quickly to trends.
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