With the eruption of information technology in last decade, tourists have many choices for their holidays that are making Vietnam Tourism in particular and Tourism in general to confront a lot of challenges. The competition among tourist areas on the world becomes more violent. Just only in Southeast Asia that countries have many similarities of culture, geography have drastic races between tourist spots in order to attract visitors such as Sentosa in Singapore, Phuket in Thailand, Bali in Indonesia and Borocay in Philippines. Thus, what dose Vietnam Tourism has to attract foreign tourists and where are target markets of Vietnam Tourism? In marketing theory, what are the comparative advantages of Vietnam Tourism? And what are its disadvantages?
One of the biggest Vietnam Tourism's advantages is the nature. At 82% of international tourists travelled to Vietnam because of its good weather and natural beautiful sceneries. Nature gives a special treatment to Vietnam with many beautiful tourist spots and a long beach. In 2004, Vietnam has 2741 national vestiges and tourist attractions. In 2010, Vietnam has 5 vestiges that acknowledged as a world inherited properties by United Nations Educational, Scientific and Cultural Organization(UNESSCO) include Hue ancient capital, Hoi An Ancient Town, My Son Sanctuary, Phong Nha Ke Bang and especially Ha Long Bay that has just acknowledged as a wonder of nature by UNESSCO. Moreover, Vietnam is the 27th nation on the world that has ocean and most of them are beautiful (Ministry of Culture, Sports and Tourism of Vietnam, 2010
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