With 37 aircraft, more than 9,000 employees and more than 4.5 million annual passengers, Virgin Atlantic is Britain’s second-largest airline. Established in 1985, the<br>organization has been successful in building a brand and image that resonates with<br>consumers. However, the rapid demand for its sen/ices created a challenge for staffing the organization's executive ranks. Given Virgin's strong corporate culture and desire to maintain this culture by promoting from within, Virgin realized that it quickly<br>needed to develop its young and inexperienced but enthusiastic management team.<br>To accomplish this, Virgin developed its own leadership development program.<br>Centered on strategic business objectives, Virgin's executive team started by identifying those traits if felt had contributed most to Virgin's success. It then followed this with a comprehensive assessment of the strengths and weaknesses of Virgin's management team. All the organization’s 120 managers were sent to external personal development workshops, which consisted of personality testing and reviews of performance feedback from within the organization. The results were individual assessments, coaching sessions, and personal development plans. Ongoing efforts consist of activities that instill Virgin’s culture and values into leadership development cohorts of six managers who met regularly to monitor and discuss their own progress and share ideas. The program has increased both motivation and retention and increased the ratio of management positions filled internally by 20 percent<br>phần trăm
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