Jesmont’s product lines are as follows: ladies’ wear including skirt suits, pants sets, caftan and casuals with screen-print or embroidery; men’s wear including two-piece ensembles, executive tops and shirts and casuals with screen-print or embroidery; and children’s wear.They are made available to customers through two product cycles:(1) through a bespoke garment ordering system where garments are pre-ordered; and(2) through the purchase of ready-to-wear garments in the firm’s boutique (at the factory’s premises).With respect to the former cycle, the customer’s measurements are taken and he/she goes through three customisation processes: choice of fabric, choice of design and choice of style. The value added depends on the customer’s choice.
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