CHAPTER 8: CreativelyWhat makes people creative?Though creativity cannot be taught, it can certainly be nurtured. Though you may suddenly get inspired into a burst of creativity, creativity doesn't have to hit you like a bolt of lightning — it can also be sustained and even enhanced if you have the right outlook, set up a favorable routine, and don't put too much pressure on yourself.Like to PLAY, since humor and fun are the ultimate creative act. Which is to say you just have to lighten up. We all have goals, and quotas, and deadlines, but it’s not life and death. When you enjoy yourself, your brain relaxes and is able to produce more and better ideas. One of those ideas may be just what you’re looking for.Are EXPRESSIVE and willing to share what they feel and think, to be themselves. Blogging is the ideal arena for injecting your personality into your work. People are emotional creatures and respond better to people who appear real, honest, and open. Not only is it more interesting, it can also be more persuasive.Can FIND ORDER in confusion and discover hidden meaning in information. Research and critical thinking are key tools for the creative person. Information is to the brain what food is to the stomach. So-called “writer’s block” or creative burnout almost always results from a lack of fresh information and having nothing meaningful to say.Are MOTIVATED BY A TASK rather than by external rewards. You must like the challenge of writing, explaining, teaching, and persuading. Sure, you can make money along the way, but if you’re in it just for the money, you’re not going to be a fountain of new ideas.Have a need to FIND SOLUTIONS to challenging problems. Even the most creative writers won’t have a solution for everything. If they claim to, they’ve stopped thinking. Highly creative people are those whose eyes light up at a question they can’t answer. That’s the opportunity to learn something new and produce remarkably creative content.Think of creativity as a muscle. The more you use it, the stronger it gets. To increase your creativity, you simply need to “act” like a creative person. Not surprisingly, people recognized as creative tend to share common traits.In what fields are people more creative?Almost jobs need to be creative. You’ll also find helpful information about typical hire stats, job summaries, and expected duties and responsibilities.Game designers work to create console, PC, and mobile games on a number of different platforms. Many different positions are available in game design, tailored to a variety of skill sets and experience levels. Level Designers work with tools created by the game company to design and populate levels of a game. Systems Designers write code that governs game play. Lead or senior designers manage team members and often maintain design documents that cover everything from the game’s plot and art direction, to the code used to create it. Game design teams also include more traditional positions, such as Art Directors, Software Engineers, and Release Managers.Art directors may supervise junior staff or have some decision-making authority. Art develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the design, layout, and production of material to be published. They may direct workers engaged in artwork, design, layout, and copywriting.Fashion designers help create the billions of dresses, suits, shoes, and other clothing and accessories purchased every year by consumers. Designers study fashion trends, sketch designs of clothing and accessories, select colors and fabrics, and oversee the final production of their designs.Architects create the overall aesthetic and look of buildings and other structures, but the design of a building involves far more than its appearance. Buildings also must be functional, safe, and economical and must suit the needs of the people who use them. Architects consider all these factors when they design buildings and other structures.Film directors are responsible for the creative decisions of a production. They interpret scripts, audition and select cast members, conduct rehearsals, and direct the work of cast and crew. They approve the design elements of a production, including the sets, costumes, choreography, and music. Assistant directors cue the performers and technicians, telling them when to make entrances or light, sound, or set changes.
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