Any assessment of library e-resource marketing has to consider the means by which the library delivers those resources to its clientele. In most cases, it is via a library website or web portal. This is both a method of delivery and a major marketing tool already in place for your library’s e-resources.
As Hernon and Altman (2010: 180) note,
In addition to providing content, a library’s website has a marketing function, and gives customers the opportunity to ask