Technological techniques are valued

Technological techniques are valued. This creates opportunities for new products and advanced
products. High and modern technology will increase the company’s productivity and produces
best drinks for the market. Technology includes science research, efforts for advanced technology, new discoverie
s or products, internet….

Researches
are necessary for the understanding customers and create the new products. Coca cola company always observe and update information from their customers. This aims to satisfy customers. The studies were conducted to investigate the habits or income, ability to pay, including taste and health needs. From the study of mass, Coca Cola launched products and services best suited to the age and needs of the customer. Diet Coke is an example.
High technology
offers many advantages for producing, packaging
.
In order to continually grow the business, The Company need to be increasingly efficient in use of resources. This is required new investments in technology, innovation, a significant amount of collaboration throughout the Coca-Cola system. Acceleration of innovations around water, packaging, equipment, energy and
agricultural resources will enable Coca cola’s system to meet the new market demands. In 2008,
The Coca cola took many steps as a system to minimize our environmental impact. We also introduced and started for operate a new global system sustainability targets for water conservation and climate protection. Vietnam has one staff eager to learn to receive advances of science and technology in production and business where should be a potential place for Coca cola activities. To prove this, Coca-Cola Vietnam has opened a new production line in Da Nang. The investment in infrastructure has created a lasting positive impact through the cooperation and support of local suppliers in many different industries such as packaging industry. In addition, to expanding activities in Da Nang, Coca-Cola Vietnam continues to conduct investment projects in 2 factories in Hanoi and Ho Chi Minh City from 2013 to 2015, and the company investors also focused on local projects with the goal of developing new sustainable communities.
New discoveries, products
to reduce the impact of our packaging, maximize the use of renewable, reusable and recyclable resources, and recover the equivalent of 100% of our packaging, the Coca cola produces recycled PET (polyethylene terephthalate) plastic with the high tech
Internet contributes for operations,
which leads to the efficiency of company's advertising, marketing and promotional programs. The new technology advances of television and internet that use incomparable effects for advertising through the use of media. Those advances make the




products seem attractive. This supports the selling promotion of the products. Coca-Cola in media tends to use this technology so, to sell effectively its products. However, the internet is a 2-edged knife. It may have brought the fame, and also easy to spread quickly notoriety. Typically, Coca cola Vietnam is ostracized because of suspicion of tax evasion during 20 years of operation in Vietnam. This goes the notoriety further thanks to the spread of the Internet. Even on social network, there is a page of Association of boycott Coca cola Vietnam. This shows that, in a country like Vietnam, information is very sensitive. Once communication keep an eye, with the great help of the internet, the scandal will surely happen. The opportunities: Researches, high technology, new discoveries/ products, internet The threats: Internet have a bad sight also (any scandals can spread widely and quickly) Technology is good and bad too. It can contribute to the improvement but getting down if carelessly. The important is how to use it