Although usually willing to sponsor individuals rather than entire companies, there was still some work to be done to make this alliance a reality. After some debate, however, McNeil has agreed to take Buen Salud under its wing and the agreement established is this: Buen Salud will have the use of Tylenol’s manufacturing plant in Argentina. In return, Buen Salud has agreed to enter Chile and Brazil as our first markets and to use our distribution vehicles to distribute Tylenol to markets where it does not currently have a large presence (mostly rural areas of Chile and Brazil).With respect to our global approach, we chose franchising. We believe this approach combines our entrepreneurial drive and ambition with the experience and expertise of a larger company. We will be selling a product that has been well accepted in many markets, giving us name recognition. The operation and control of our business has already been established, assisting us in running the business. In contrast to purchasing an independent business, buying a franchise is an investment not only in our store, but in the franchising company as well. If the chain expands, our individual may build greater equity. Government statistics have shown individuals starting a new business on their own have significantly higher failure rates than those investing in franchises.We have chosen three specific strategic alliances to benefit our start-up plan. First, we will be working with Casa Santa Luiza, a delivery company, for delivering meats and vegetables. We will be putting our name on their trucks so they get a household name associated with their company. We will also be using Signexpress and Signs.now for promotions. They will give us free signs, and in return, we will set up space in our store, which they can use to sell to other companies for advertising. Finally, we will be using G-S-M Arguitetura e Design to build and renovate our store. They will be cutting the cost of construction, and in return they are able to advertise outside our store that they were the store designers.If we are going to have a strategic alliance with companies in Latin America for us to succeed, we will have major bookstores, libraries, gasoline companies, and sports teams (mainly the soccer team “The Strongest”). We will ask them to help us in promoting our company (El Coche Libro) and run the company. In exchange, we will help promoting (bookstore, gasoline, etc.) and support (sport teams) for these companies that are willing to help us, for a better future of their own country.We will also have an alliance with ShopGenerosity.com. This company is an Internet shopping mall and fundraising service for community based arts, educational, and other nonprofit organizations. Shoppers shop through www.shopgenerosity.com by first selecting a recipient nonprofit organization and thenselecting from more than 70 of the Internet’s top merchants. Partnering nonprofit organizations receive 50% of lead fee revenue and up to 25% of other revenue from ShopGenerosity.com. Our participation with ShopGenerosity.com is risk and investment free. By having a strategic alliance with an Internet shopping mall, we will be getting backed by consumers all around the world.Our joint venture is a major source in the success for the project. We have to establish who will use our port once it is built. Such companies, including exporting companies, will contribute to the main profits of our harbors. Also, our company will include an entertainment segment that will increase the job market as well as the existing economy.The production of our port should be conducted with a decentralized business plan. Every time we open a new harbor, the size and the materials used to export and import products will determine the profits of the particular harbor. Relationships with suppliers will be vital to the success of the construction of harbors by our company. By establishing a construction force, the port-development process will be easily duplicated.Healing Wheels has a centralized production strategy because each team of volunteers has a specific base and team leader in charge of each route and schedule. This means that each sector has a centralized team and base. The relationship with the suppliers will be kept up using Internet and e-commerce applications.SAMPLE TIME LINE
May 15, 2000: Funding will be complete. All capital will be available. All paperwork concerning franchising agreement with corporate will be complete.
May 15-30, 2000: Management team will close deal on one of three locations in Brazil. Letters of intent will then be signed and building construction will begin.
May 30- August 1, 2000: Building construction will be started and completed within these dates.
May 30- August 1, 2000: Management team will recruit and hire full team. Training will take place at this time as well.
August 3, 2000: Grand Opening: three days of promotions and carnival type atmosphere. Appearance by Billy
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