On the 21st of September 2009, during the UN General Assembly in New York, the global campaign "Stop Talking. Start Planting." was first initiated. The purpose of this campaign was to raise awareness amongst children and adults about climate change and to encourage affirmative action. To summarise the slogan, the campaign posters show Ambassadors for Climate Justice holding their hands in front of the mouths of prominent community members. Celebrities who have supported this campaign include Prince Albert II of Monaco, Wangari Maathai, Peter Maffay, Gisele Bündchen, Hans Küng, Mary Robinson, Princess Haya of Jordan, Gesine Schwan, Achim Steiner, Oliver Kalkofe, the Prince of Asturias and many more.On the 8th of October 2010 the “Stop Talking. Start Planting.” campaign received an EFFIE in the category of Social National/International. Awards are given to charitable organisations and initiatives each year for the use of effective social marketing and communication campaigns.
đang được dịch, vui lòng đợi..