• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting Gold Jewelry demand in HCMC.• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution in HCMC.• Conducting in-depth data Gold Jewelry, analyses using traditional and advanced methods (such as: surveys, opinion polls, or questionnaires, or arrange to obtain existing data) • Seek and provide information to help companies determine their position in the marketplace.• Forecast and track marketing and sales trends, analyzing collected data.• Product launch Identify market opportunities, target customer and positioning of new product (Yabling Brand). Develop the core positioning, messaging and segmentation for Yablling Brand. Develop product marketing plan and event campaigns of Yablling Brand to generate product awareness and demand.• Marketing & promotion campaign Proposed marketing strategy for brand positioning Develop a new promotion on the special days (new year and valentine‘s day, women’s day…) Developing ideas for promotional marketing campaigns Evaluate the effectiveness of advertising and make recommendations for changes including recommendations regarding social media tools, sites and applications.• Events Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets). Attending networking events & promoting the company (such as: Miss PNJ 2012, Valentine’s Day and National Woman Day). Organization and implementation of the program Customer Gratitude (retailer) in Ho Chi Minh City and Da Nang City.
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