Updated Privacy Policy (Effective as of May 5, 2011)Thank you for visiting WhiteSmoke Inc.'s. (“WhiteSmoke”) website (the “Site”). Your privacy is important to us. To better protect your privacy, we provide this notice (the “Policy”) which applies to information provided or collected through this Site located at www.whitesmoke.com and in connection with WhiteSmoke's various services and software products (collectively, "Services"). If you have any questions about this Privacy Policy, please feel free to contact us through our website or write to us at support@whitesmoke.comWhitesmoke has been awarded TrustGuard's Privacy Seal signifying that this privacy policy and practices have been reviewed by TrustGuard for compliance with TrustGuard's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TrustGuard program does not cover information that may be collected through downloadable software. This privacy policy covers the site www.whitesmoke.com. TrustGuard's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at support@whitesmoke.com. The Information We Collect. We receive and store any information you enter on our website or give us in any other way (for example, through surveys, questionnaires, information provided at registration and in the course of other communications with us). This includes information that can identify you (“personal information”).When you register as a user of WhiteSmoke, you voluntarily provide information about yourself (such as name and e-mail address). In addition, when you use WhiteSmoke software or Services, the documents, text and information transmitted to us for analysis and correction is transferred to our servers, and this information may include personal information. When you place an order on our site our merchant services provider requests certain personally identifiable information on the order form. You must provide contact information (such as name, e-mail address, and shipping address) and financial information (such as credit card number and expiration date). The merchant services provider processing the order will use this information for billing purposes, for filling your orders and as described in the merchant services provider's privacy policy. If there is a problem in processing an order, we or they may use information provided at registration to contact you. The amount of personally identifying information you provide is up to you, and you are not obligated to provide such information. However, your use of the Site or the Services may be affected if such information is not provided.
You may provide information on behalf of another entity. If you completed the registration or provide information on behalf of a certain entity, you represent to us that you were authorized by that entity to give us consent to use the submitted information.
If you sign up for our Affiliate program you are transferred to a third party site, all of the Personal Information is collected on the third party site and is governed by their privacy policy. Your personal information is then shared back with Whitesmoke for the purpose of fulfilling your request to become an Affiliate.
We also may collect certain non-personally identifying information when you visit our Site or use the Services, such as your IP address, the type of browser you are using, the type of operating system you are using and access times. We also may collect information about your online activity. We may use third party contractors to collect and aggregate this information. For more information, please see Cookies and other technologies.
The Site and Services are directed to a general audience and we do not offer services directed to children. If we gain actual knowledge that a child under the age of 13 has provided any personal information to us, we will immediately delete this information.
Surveys or Contests. We may provide you, from time to time, the opportunity to participate in contests or surveys on our Web site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).
Customer Testimonials. We post customer testimonials on the site which may contain personal information. We do obtain the customers’ consent via e-mail prior to posting the testimonial to post their name along with their testimonial. To request removal of your personal information from our testimonials, contact us at support@whitesmoke.com. In some cases, we may not be able to remove your personal information , in which case we will let you know if we are unable to do so and why.
How We Use the Information.
We and our affiliates may use personal information provided to us to as follows:
· To enable us to verify your credentials, in order to maintain reasonable security, provide developers with the information that is useful in developing new features and services for our users, allow us to potentially vary advertising based on user preference, usage preferences and demographics, enable us to develop and improve the features, contents, and services available, fulfill your requests for our products and Services, in connection with your use of the Site or Services, to respond to your inquiries about our offerings, to offer you our products or services that we believe may be of interest to you, to carry out transactions which you have requested, to enforce our rights and resolve disputes.
· We will retain information transmitted to us in the context of use of Services (such as documents or text transmitted to us for analysis and correction) for further internal use in connection with our efforts to improve our Services and products.
· Newsletters: If you wish to subscribe to our newsletter(s), we will use your name and e-mail address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe by following the unsubscribe link located at the bottom of each newsletter communication or by emailing us at support@whitesmoke.com.
· We may use non-personally identifying information that we collect to provide statistical information about users of the Site or Services, to improve the quality, design and content of our Site, to analyze the use of our Site and to cooperate with law enforcement.
Information Sharing and Disclosure.
We will not sell,share, rent or trade your personal information with third parties other than as disclosed within this privacy policy. We may disclose your personal information to:
• Third-party vendors who provide services to us or facilitate or evaluate the Sites or Services, such as shipping companies to fulfill orders, and credit card processing companies billing for goods and services, live chat providers assisting our clients with the checkout process or if they have questions or concerns regarding our products or services, e-mail service providers sending e-mails on our behalf, and a third party vendors who hosting our shopping cart. Our merchant service provider's privacy policy governs the collection and use of the information collected within the shopping cart area of the Whitesmoke Web site; our service provider just hosts the platform and neither we nor our service provider have access to the information collected by the merchant service provider. We may also authorize third-party vendors or service providers to collect information on our behalf.
• Business partners with whom we may jointly offer products or services, or whose products or services may be offered on our website or together with our software. You can tell when a third party is involved in a product or service because their name will appear, either alone or with ours. If you choose to use these products or services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners. If you wish to no longer allow that third party to use your information you may opt-out by contacting that third party directly.
• Referring websites. If you were referred to this website from another site (for example, through a link you clicked on another site that directed you to this one), we may share some information about you with that referring website. We encourage you to review the privacy policies of any website that referred you here.
• Companies within our corporate family that are involved in operating or providing the Services. We may share your personal information with our affiliates. Our affiliates will follow practices that are at least as restrictive as the practices described in this Privacy Policy, including requests that personal information not be used to provide you with Services.
We may share aggregated or anonymous data with third parties for any use whatsoever.
We also may share your information:
• In response to subpoenas, court orders, or other legal process or in response to a law enforcement agency’s request; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
• When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of
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