10ShootingProfessional VideosMost YouTube videos, even those produced by businesses,come from standard consumer-grade equipment in thecomfort of someone’s living room, office, or conferenceroom. In the past, at least, few YouTubers, even businesses,went to the trouble and expense of enlisting professionalvideo makers to produce their videos; theexpense was too great and the return too small.This is starting to change, however, especially with largerbusinesses with big brands to promote. YouTube isbecoming a big business, and making a larger investmentto produce a more professional image sometimes pays off.It’s a different model than what we’re used to on YouTube,but it’s not as rare as it used to be.Of course, you pay more for these higher-quality results. Aprofessionally produced video can cost $5,000 to $50,000or even more, depending on the length and complexity ofthe shoot, and the amount of editing necessary to createthe final cut. But if the video presents the image you wantto portray on YouTube, it might be the only way to go.
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