It was laughable when Coca-Cola lau

It was laughable when Coca-Cola launched a campaign to fight obesity. And even more laughable when the king of soda’s anti-obesity campaign shifted all the blame for those extra pounds to lack of exercise and chairs (yes, chairs).

But now, the company that donated $1.7 million to defeat last year’s GMO labeling initiative in California has gone from laughable to dangerous. In the wake of declining sales of its Diet Coke brand, Coke has rolled out an ad campaign carefully and deceptively crafted to convince consumers that aspartame, the artificial sweetener (whose patent was at one time owned by Monsanto) in Diet Coke, is a “healthy alternative” to sugar.

The new campaign, being tested in the Atlanta and Chicago markets, takes the form of full-page advertisements disguised as public service announcements. The message? Don’t believe all that bad stuff you’ve heard about aspartame. Aspartame is perfectly safe. It’s better for you than sugar. Drinking Diet Coke will help you stay thin and healthy.







It’s a sweet story, concocted by the marketing wizards at Coke who are desperate to keep the diet soda money train rolling. But it’s not true. Multiple studies, including one published in 2010 by the Yale Journal of Biology and Medicine have concluded just the opposite. Aspartame, they say, actually contributes to weight gain by stimulating your appetite. Other studies have revealed that aspartame increases carbohydrate cravings and stimulates fat storage and weight gain.

The link between aspartame and increased weight gain is old news. So is the fact that aspartame, far from being a “healthy alternative” to sugar or anything else, has for years been the focus of studies declaring it unequivocally unhealthy, and suggesting that it has no place in our food supply. Aspartame has been linked to brain cancer and to the accumulation of formaldehyde, known to cause gradual damage to the nervous system, the immune system and to cause irreversible genetic damage at long-term, low-level exposure.

In1995, the U.S. Food & Drug Administration (FDA) documented 92 aspartame-related symptoms, including migraines, memory loss, seizures, obesity, infertility, dizziness, change in seizures, fatigue, neurological problems and a host of others.

Aspartame is not food. It’s defined as a synthetic compound of two amino acids (l-aspartyl-l-phenylalanine o-methyl ester). The compound was discovered accidentally in 1965, by James M. Schlatter, a chemist at G.D. Searle Company. Schlatter was testing an anti-ulcer drug. When he licked his finger and discovered that his concoction tasted sweet, the market for artificial sweeteners was born.

Is aspartame safe? Not according to multiple studies conducted over decades. And, at one time, not according to the FDA. In 1975, the FDA put a hold on aspartame’s approval, citing deficiencies in the studies conducted by Searle and its contractors. An analysis of 164 studies of aspartame’s potential impact on human safety found that of the 90 non-industry-sponsored studies, 83 identified one or more problems with aspartame. Of the 74 industry-sponsored studies, all 74 claimed that aspartame was safe.

So how did aspartame get into our food supply? We have Donald Rumsfeld, former U.S. Secretary of Defense to thank. In 1981, Rumsfeld, who had previously served as CEO of Searle, hand-picked Reagan’s new FDA commissioner, Arthur Hayes Hull, Jr. It was Hull who ultimately gave aspartame the green light.

Here’s how it went down. On January 21, 1981, the day after Ronald Reagan's inauguration, Searle re-applied to the FDA for approval to use aspartame as a sweetener in beverages. Hull, the brand new FDA commissioner, recommended by Rumsfeld, appointed a five-person Scientific Commission to review the board of inquiry's prior decision. (A board of inquiry had been formed in 1975 when the FDA first questioned the validity of Searle’s studies on aspartame). When it became clear that the Scientific Commission was on track to uphold the 1975 ban by a 3-2 decision, Hull installed a sixth member on the commission. That led to a deadlocked vote. Hull then personally cast the tie-breaking vote. Voila. Aspartame was approved.

Hull soon left the FDA and eventually landed at Burston-Marsteller, the PR firm for Searle and for years, Monsanto. In 1985, Monsanto bought Searle and later spun off the company under the name NutraSweet. But not before Rumsfeld earned a handsome $12-million bonus, presumably for his role in greasing the wheels for aspartame’s approval.

In an article published earlier this year in the New York Times, entitled “The Extraordinary Science of Addictive Junk Food,” Michael Moss exposed the junk food industry for employing chemists to concoct additives intended to hook people on the very food that is making us, including our children, not only obese, but chronically ill.

When one of the leading Junk Food Giants says it wants to help fight obesity by selling you more Diet Coke, nothing could be further from the truth. But when it takes that campaign a step farther, by paying newspapers to run full-page ads disguised as scientific articles, that’s deceptive advertising at its worst.





We should be celebrating a 3-percent decline in sales of Diet Coke. And we should be boycotting any product that contains aspartame, a synthetic chemical compound linked to a host of health issues, including obesity, and brought to market under the shadow of dirty politics.

Coke is “testing” its new ad campaign in Chicago and Atlanta. Let’s tellCoca-Cola’s CEO, Muhtar Kent, and other executives at Coke, that we don’t appreciate their new ad campaign, and we’d like them to pull it immediately. Ads intended to pass for “scientific articles” are an insult to our intelligence and a threat to the health of consumers.

Kết quả (Việt) 1:

Nó là buồn cười khi Coca-Cola phát động một chiến dịch để chống béo phì. Và thậm chí nhiều hơn nực cười khi vua của soda chống béo phì chiến dịch chuyển tất cả đổ lỗi cho những cân thêm thiếu tập thể dục và ghế (có, ghế). Nhưng bây giờ, công ty đã góp 1,7 triệu đô la Mỹ để đánh bại năm ngoái biến đổi gen ghi nhãn sáng kiến ở California đã đi từ nực cười vào nguy hiểm. Trong sự trỗi dậy của giảm doanh thu của thương hiệu Diet Coke, Coke đã lăn ra một chiến dịch quảng cáo một cách cẩn thận và deceptively crafted để thuyết phục người tiêu dùng rằng aspartame, chất ngọt nhân tạo (bằng sáng chế có được tại một thời gian thuộc sở hữu của Monsanto) trong chế độ ăn uống Coke, là một "thay thế lành mạnh" đường.Các chiến dịch mới, đang được thử nghiệm tại các thị trường Atlanta và Chicago, có dạng của Full-trang quảng cáo cải trang như là thông báo dịch vụ công cộng. Thư? Không tin tất cả những gì xấu công cụ bạn đã nghe nói về aspartame. Aspartame là hoàn toàn an toàn. Nó là tốt hơn cho bạn hơn đường. Uống chế độ ăn uống Coke sẽ giúp bạn ở lại mỏng và khỏe mạnh.Đó là một câu chuyện ngọt ngào, pha chế bởi các trình thuật tiếp thị tại Coke người đang tuyệt vọng để giữ chế độ ăn uống soda tiền tàu lăn. Nhưng nó không phải là sự thật. Nhiều nghiên cứu, trong đó có một xuất bản năm 2010 bởi tạp chí sinh học Yale và y học đã kết luận chỉ là đối diện. Aspartame, họ nói, thực sự góp phần cân bằng cách kích thích sự thèm ăn của bạn. Các nghiên cứu khác đã tiết lộ rằng aspartame làm tăng cảm giác thèm ăn carbohydrate và kích thích chất béo được lưu trữ và trọng lượng.Mối liên hệ giữa aspartame và tăng cân là tin cũ. Như vậy là một thực tế rằng aspartame, xa là một thay thế lành mạnh"" để đường hoặc bất cứ điều gì khác, có cho năm là trọng tâm của nghiên cứu tuyên bố nó cách dứt khoát không lành mạnh, và gợi ý rằng nó không có chỗ cung cấp thực phẩm của chúng tôi. Aspartame đã được liên kết đến ung thư não và đến sự tích tụ của formaldehyde, được biết đến gây ra dần dần thiệt hại cho hệ thần kinh, hệ miễn dịch và gây ra thiệt hại không thể đảo ngược di truyền lúc tiếp xúc lâu dài, ở độ cao thấp.In1995, thực phẩm Mỹ và Cục quản lý dược (FDA) tài liệu liên quan đến aspartame 92 triệu chứng, bao gồm Chứng Ðau Nửa Ðầu, mất trí nhớ, động kinh, béo phì, vô sinh, chóng mặt, sự thay đổi trong động kinh, mệt mỏi, các vấn đề thần kinh và một loạt các người khác.Aspartame không phải là thực phẩm. Nó được định nghĩa như là một hợp chất tổng hợp của hai axit amin (l-aspartyl-l-nmol o-methyl ester). Các hợp chất được phát hiện tình cờ vào năm 1965, bởi James M. Schlatter, một nhà hóa học tại G.D. Searle công ty. Schlatter thử nghiệm một loại thuốc chống loét. Khi ông licked ngón tay của ông và phát hiện ra rằng concoction của ông nếm ngọt, thị trường cho chất ngọt nhân tạo được sinh ra.Is aspartame safe? Not according to multiple studies conducted over decades. And, at one time, not according to the FDA. In 1975, the FDA put a hold on aspartame’s approval, citing deficiencies in the studies conducted by Searle and its contractors. An analysis of 164 studies of aspartame’s potential impact on human safety found that of the 90 non-industry-sponsored studies, 83 identified one or more problems with aspartame. Of the 74 industry-sponsored studies, all 74 claimed that aspartame was safe.So how did aspartame get into our food supply? We have Donald Rumsfeld, former U.S. Secretary of Defense to thank. In 1981, Rumsfeld, who had previously served as CEO of Searle, hand-picked Reagan’s new FDA commissioner, Arthur Hayes Hull, Jr. It was Hull who ultimately gave aspartame the green light.Here’s how it went down. On January 21, 1981, the day after Ronald Reagan's inauguration, Searle re-applied to the FDA for approval to use aspartame as a sweetener in beverages. Hull, the brand new FDA commissioner, recommended by Rumsfeld, appointed a five-person Scientific Commission to review the board of inquiry's prior decision. (A board of inquiry had been formed in 1975 when the FDA first questioned the validity of Searle’s studies on aspartame). When it became clear that the Scientific Commission was on track to uphold the 1975 ban by a 3-2 decision, Hull installed a sixth member on the commission. That led to a deadlocked vote. Hull then personally cast the tie-breaking vote. Voila. Aspartame was approved.Hull soon left the FDA and eventually landed at Burston-Marsteller, the PR firm for Searle and for years, Monsanto. In 1985, Monsanto bought Searle and later spun off the company under the name NutraSweet. But not before Rumsfeld earned a handsome $12-million bonus, presumably for his role in greasing the wheels for aspartame’s approval.In an article published earlier this year in the New York Times, entitled “The Extraordinary Science of Addictive Junk Food,” Michael Moss exposed the junk food industry for employing chemists to concoct additives intended to hook people on the very food that is making us, including our children, not only obese, but chronically ill.When one of the leading Junk Food Giants says it wants to help fight obesity by selling you more Diet Coke, nothing could be further from the truth. But when it takes that campaign a step farther, by paying newspapers to run full-page ads disguised as scientific articles, that’s deceptive advertising at its worst.We should be celebrating a 3-percent decline in sales of Diet Coke. And we should be boycotting any product that contains aspartame, a synthetic chemical compound linked to a host of health issues, including obesity, and brought to market under the shadow of dirty politics.Coke is “testing” its new ad campaign in Chicago and Atlanta. Let’s tellCoca-Cola’s CEO, Muhtar Kent, and other executives at Coke, that we don’t appreciate their new ad campaign, and we’d like them to pull it immediately. Ads intended to pass for “scientific articles” are an insult to our intelligence and a threat to the health of consumers.