•To expand the business in other locations such as Saigon and Hanoi, Hue Brewery should know clearly about the market in those locations to make the right decisions. Thus, the necessary work and also the current objective now is to acquisition the information of Saigon and Hanoi to compare and make final decision on where to expand the business.As being mentioned, all of objective should be S.M.A.R.T, and this objective obviously can satisfy this requirement.• Specific: Hue Brewery needs information about the market in Saigon and Hanoi to compare and decide which one is potential.• Measurable: the objective should be seen whether it is suitable or not. In this case, expanding business is necessary for Hue Brewery. Hanoi and Saigon are two biggest cities of Vietnam, so they will be considered to open Hue Brewery’s branches. However, the company should do it slowly to get the best result, so the company is wondering which city will be first consideration. Hence, finding information of these two markets is important. • Achievable: this objective is achievable, as many departments within Hue Brewery will try their best to accomplish their tasks. Moreover, Hue Brewery has support from Carlsberg Ltd so the financial ability would be enough to achieve the objective.• Realistic: this objective is realistic with the operational system of Hue Brewery. When set this objective, the company has to consider about the available resources to implement effectively.• Time-bounded: the objective will be achieved in maximum 30 hours.Moreover, Hue Brewery needs to allocate the people and resources effectively and efficiently.- Carrying out a resource audit to figure out the currently available or obtainable resources.- Estimating the necessary resources for achieving the objective and see whether they are enough or not.- Allocate authorities and responsibilities for people involved to use and control the resources.- Assign right people for the right tasks.- Gather all useful information relating to the objective.- Calculate the budget needed correctly.Here is the specific plan for acquiescing the information about the market in Saigon and Hanoi to make decision in expanding business.
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