The design, planning, and operation of a supply chain have a strong impact on overall profitability and success. It is fair to state that a large part of the success of firms like Wal-Mart and Dell can be attributed to their effective supply chain design, planning, and operation. In late chapters, we develop concepts and present methodologies that can be used at each of the three decision phases described earlier. Most of our discussion addresses the supply chain design and planning phasesKEY POINT supply chain decision phases may be categorized as design, planning, or operational, depending on the time frame during which the decisions made apply.
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