2014 Canadian Tea Fact Sheet & TrendsAccording to the Canadian Food Trends to 2020, a report commissioned by Agriculture and Agri-Food Canada, tea consumption is expected to jump 40% by 2020, as growing consumer interest in health and wellness has led to increased awareness of tea’s functional benefits.Canadians drink almost 10 billion cups of tea each year (83 litres per person x 4 cups per litre x Canadian population 34,755,634 – those who are 15 and younger 5,644,800). That’s 30 litres (120 cups) more than in 2006 (Food Available in Canada and Canada Population Estimate Statistics Canada).Next to water, tea is the world’s most consumed beverage and outpaces coffee.In 2014, the Canadian tea market in Grocery Stores was worth $403 million (Nielsen). Approximate provincial breakdowns: Ontario $159 million Quebec $63 million Maritimes $23 million Man + Sask $35 million Alberta $61 million BC $62 million Total Hot Tea Sales: $ 221,835,448 Regular: $82,636,734 (37.3 %) Specialty: $139,198,714 (62.7 %) Ice Tea Mixes: $32,951,785 Ready to Drink (cans and bottles): $148,218,474In term of pounds, regular tea bags still dominates (72.8 % tonnage) while specialty tea is gaining share of the category (27.2 % tonnage).Highlights from customized research conducted in 2013 by Nielsen:Canadians drink an average of 8.3 cups a week, with the Maritimes having the highest consumption with 10.86 cups per person/weekFormats: Tea bags remain the most popular (96%), loose leaf (43%) and pods (26%)
Tea consumers have an average of 8 types of tea in their cupboard
Out of home consumption is growing
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